Product labels are essential for businesses of all sizes, from small mom-and-pop shops to large international corporations. Labels not only help you comply with legal regulations but can also increase your sales and brand recognition.
In this guide, we’ll explain what to look out for before you order custom labels online, provide tips on how to create effective labels, and discuss ways you can ensure your labels meet the required standards. Whether you’re just starting out or looking to revamp your existing product labeling strategy, this guide will give you a comprehensive understanding of what is needed for success in the world of product labeling.
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1. Find out what information is required by law
The importance of finding out what information is required by law for product labeling cannot be overstated. Knowing the regulations can help you ensure you remain compliant with all applicable laws, as well as protect your business from potential legal repercussions. Additionally, having accurate and up-to-date labeling information on your products can help increase customer confidence in your brand.
2. Create a unique design
Your product labels should reflect your brand’s personality and make a lasting impression with customers. To ensure that your labels stand out from the competition, create your own label design instead of opting for generic designs. With custom labels, that is super easy. Even if you do not have any design expertise, you can use free online tools like Canva to personalize some amazing designs.
3. Make your artwork print-ready
Once you have designed the perfect label for your products, it’s important to make sure that the artwork is ready for printing. This means:
- Converting your font to outlines
- Setting the color gamut to CMYK
- Double-checking your size at scale
- Exporting your design as a vector
If this sounds too confusion, do not worry. Professional label printers are more than happy to do this for you pre-printing.
4. Choose an appropriate size
Product labels come in a variety of sizes, from small adhesive labels to larger wraparound labels for bottles or cans. The size of your product’s label will depend on the type of product and its packaging, so it’s important to consider both when selecting a label size. Additionally, you may want to use larger labels for products that require more information or additional warnings, such as food products.
5. Select the perfect material
When it comes to product labeling materials, there are a variety of options to choose from. Depending on the specific needs of your product, you may opt for paper labels, plastic labels, or even effect labels. The type of material you select will depend on factors such as durability and environmental requirements, so it’s important to do your research before committing to a particular material.
6. Opt for a professional labeling service
For businesses that don’t have the capacity or expertise to manage their own product labeling needs, hiring a professional labeling service can be an invaluable asset. Professional services will handle everything from design to printing and shipping of your labels, helping you ensure that all of your products are properly labeled and compliant with applicable laws. They can also help save you time, money, and headaches by providing expert advice on the best label materials for your product.
Product labeling is an essential part of running a successful business. By understanding the importance of product labeling, creating unique and eye-catching designs, and selecting the right material for your labels, you can ensure that all of your products meet the required standards and exceed customer expectations. If you are still looking for some stunning labeling designs, click here to get inspired.
